AI For B2B Marketing Professionals
A toolkit that works for you and your firm's needs.
WORK SMARTER, NOT HARDER
Whether you have a team of 5 or 300, AI is rewriting the rules of marketing and business development for law, accounting and consulting firms.
EVOLVE OR EVAPORATE
KICK Consultancy and Linda Orton Consulting are joining forces to deliver a 1-day foundational AI workshop that will change how your marketing team creates winning results for your accounting, law and management consultants. The partnership targets a specific pain point: professional services firms struggling to move from AI curiosity to AI implementation. Their combined approach addresses both strategic vision and tactical execution as professional services firms face mounting pressure to modernize marketing approaches while maintaining the relationship-driven foundation of their business models.
Your Facilitators
Leaders in Innovation, Design Thinking & Professional Services Marketing
PAUL STONICK
Founder, Chief Problem Solver of KICK Consultancy. An award winning creative with 25+ years of “tra-digital” experience creating and delivering transformative and innovative experiences for the world's most renowned brands and top design institutions and universities.
LINDA ORTON
As a global CMO and early B2B digital marketing pioneer, Linda developed foundational and advanced digital assets—websites, blogs, advertising, and CRM solutions—for top law, accounting, and consulting firms, directly driving substantial revenue through innovative marketing programs.
(908) 625-4232
(917) 612-0206
Workshop Overview
Demystify AI
Break through AI anxiety with real-world examples. Learn what AI can do for your law, accounting or consulting firm. Share your marketing challenges, and have us create a custom 1-Day Workshop for your entire local or global marketing team, or just focus on certain areas.
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Morning Session: 3 hours
Hands On Keyboards
Our day is interactive. The team will elevate the tools you already use, and learn about other tools you should be using for Writing and Editing, Social Media, PR, Presentations, Video, Analytics & Strategy. Finally, you'll learn how to integrate AI into your workflows to make your team more efficient.
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Afternoon Session: 3 hours
WHAT YOU'LL GAIN
Participants will leave with a comprehensive toolkit designed specifically for B2B marketing teams, complete with battle-tested prompts they can implement immediately. This program provides the confidence and strategic framework needed to secure leadership buy-in for AI experimentation, plus a concrete roadmap for launching their next AI-powered marketing initiative. The focus remains on practical application rather than theoretical concepts.
We bring proven expertise in guiding marketing professionals through technology adoption, with specialized knowledge in B2B AI applications and creative strategy development. You'll learn from real case studies and examples drawn directly from marketing teams facing similar challenges, while benefiting from peer collaboration and knowledge sharing. Every session delivers actionable takeaways that participants can apply within their organizations immediately, ensuring measurable impact from day one.​